USA, headquartered in Amsterdam, is one of the largest online travel agencies. It is a subsidiary of Booking Holdings. In 2022, the company’s mobile app was the most downloaded mobile app in the travel agency category. In 2006, Active Hotels Limited changed its name to Limited.[7] The integrations of and Active Hotels helped its parent company improve its financial position from a loss of $19 million in 2002 to $1.1 billion in profit in 2011.